The exact framework I use to write copy, pages, and email sequences in 20 minutes — that would have taken a copywriter five days.
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The problem
Most prompts describe the offer in detail and barely mention anything else. The output reflects that — feature-heavy, benefit-light, generic.
Good copy isn't a feature dump. It's a conversation that anticipates what the reader is thinking and answers it before they get a chance to walk away.
The framework
Each one does a different job. The third is the one most people skip.
Concrete facts only: duration, price, format, audience tier. Strip the marketing language before you put it in the prompt.
Demographic + business stage + funnel position. The funnel position matters more than the demographic.
This is the input most people skip. It's the one that separates copy that reads like AI from copy that reads like a real conversation.
The Pattern
What's in the PDF
7 pages. Reads in 10 minutes. Use it before every prompt.
Each input explained with weak vs. strong examples so you know exactly what to include — and what to strip out.
A one-page template you fill in before opening Claude. Offer, audience, objection, format, voice — all in one place.
The exact template to paste your inputs into — with the closing instruction that tells Claude to address the objection, not avoid it.
Free. 7 pages. Fills in before you ever open Claude.
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